Name
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First Name
Last Name
Email
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Business/Company Name
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Do you have a current logo?
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Yes, I would like it updated
Yes, but I want a new design
No, but I have an idea of what I want
No, and I'm not quite sure what I want
What would be the main purpose for your logo?
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Mainly for online use like my website or social media accounts
Mainly for print purposes like business cards, paper patterns, products or print advertising
A combination of both
Do you have current brand colours?
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Yes, and I would like to keep them
Yes, and I would like to change them
No
If you would like to change your current colours or answered 'no' above, what are 3 colours you would choose to represent your brand? Try to be descriptive (ex: 'navy' instead of just 'blue')
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What style of logo appeals to you most?
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Pictoral/Brand Mark - this is a logo that is reduced to its symbolistic meaning. For example, Apple, Twitter and Target use this style.
Word Mark - this logo is made up of the company's name with no symbol or emblems. The main feature is typography. For example, Coca Cola, Disney and Google use this style.
Monogram - the brand is represented by its initials and a unique typography. Examples of this style are HBO, H&M and FOX
Combination Mark - a combination of various kinds of logo designs. Examples of this style are Domino's, Puma and Adobe
What are 3 words to describe your brand? (ex: eclectic, size-inclusive, friendly)
Check the word that fits your brand better.
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traditional
modern
Check the word that fits your brand better.
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edgy
timeless
Check the words that fit your brand better.
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soft and natural
colourful and bold
Check the word that fits your brand better.
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friendly
professional
Check the word that fits your brand better.
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high-end
cost-effective
Please describe your target audience. Who usually buys your products or interacts with you most on social media? Don't forget to add age group, gender, where they live, budget, and how they find your business. You may not know, and that's OK too.
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When looking at your rival's branding, what works and why? What do you dislike?
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What is a reasonable timeline for the completion of your logo?
1-2 weeks
2-4 weeks
4-6 weeks
6-8 weeks
As long as it takes to make it perfect.
Do you have a budget for your logo that you are comfortable sharing?
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Finally, please describe any logo ideas you have. What things must be included in your design, and what things do you not want!
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